Styleguide: Favourite Colour Palette

Week 4 of Interaction Design for Web is complete. In week four we began to take a detailed look at coding techniques, especially those that followed ‘mobile first’ principles. The activity required us to create style guides for our websites and I devoted a lot of time to refine my concept by looking at the target market, creating a name and improving the sitemap.

This week I spent time exploring potential names for the website. After mind mapping, ideation and research I decided to use the name Paper Dear (paperdear.com).


Concept Refinement

This week I continued to work on and refine my concept for my website. This involved further investigation of the target market, creating a name and refinement of the sitemap.

Title: Paper Dear

Website: http://paperdear.com

Purpose: Daily stationery inspiration, showcasing designer themed personal notebooks, cards, pens & paper from Australian and international artists.

Target Market: Female university students aged 20-25 & busy mums aged 35-44.


Current Market

Target Market

Personas

Website Name

Temporary Home Page

Sitemap Refinement

Creating A Styleguide

The activity for this week is to create a styleguide for our website. The styleguide will address the main design elements of the site on a single page. Including colours, typography, buttons and more.


Colour

Typography

Styleguide

References