Week 4 of Interaction Design for Web is complete. In week four we began to take a detailed look at coding techniques, especially those that followed ‘mobile first’ principles. The activity required us to create style guides for our websites and I devoted a lot of time to refine my concept by looking at the target market, creating a name and improving the sitemap. This week I spent time exploring potential names for the website. After mind mapping, ideation and research I decided to use the name Paper Dear (paperdear.com).