I have received my final grade for packaging design with a score of 90/100. I am slightly disappointed that I didn’t achieve a higher mark and hope once I have access to full feedback, can see where I could have improved. Packaging Design was a challenging unit that involved many weekly tasks. These were aimed at developing a deeper understanding of the process and purpose of packaging design. When you spend the time studying a subject that plays a large part of our everyday lives, it makes you see things differently, especially when you see the ‘bad’ or ‘ugly’ examples.
Week 11 and 12 of packaging design are complete, which marks the end of this unit. The final submission was the creation of a Design Rationale document, which showed our development of the packaging design we created (as part of Project 2). It was a challenge to try and condense all of the research and work I had undertaken in the previous weeks, into just 20 pages. I will be interested to see my final grade and will post a full recap of the unit once I have it.
nd dimeWeek 10 of packaging design is complete. Week 10 was another busy one where we jumped into designing the front, back and other surfaces of the packaging. We also created models, both digital and printed. When you spend a long time creating a digital packaging design, to see it printed and resolved in a physical form is really rewarding. You can also learn a lot by creating the model, seeing the strengths and weaknesses of the design in a practical application.
Week 9 of packaging design is complete. Week 9 was a very busy one. I went a few days over, which was mainly because I was aiming for a comprehensive result. This week required us to investigate and understand our imagery brand by creating a name and logo. We also refined our pack structures. It sounds simple enough writing it here, however, each task required a lot of research and ideation. I find it fascinating researching potential business names and transforming an idea into a name and eventual logo. You see all the pieces coming together that is backed by all of the research and ideation you have completed thus far.
Week 8 of packaging design is complete. I am once again a bit late and trying hard to catch up. In week 8 we looked at; refining the target consumer, package structures, imagery and colour.